The Berlin International Film Festival (German: Internationale Filmfestspiele Berlin), also called the Berlinale, is one of the world's leading film festivals and most reputable media events. It is held in Berlin, Germany. Founded in West Berlin in 1951 at the initiative of U.S. Film officer Oscar Martay, the festival has been celebrated annually in February since 1978. With 274,000 tickets sold and 487,000 admissions it is considered the largest publicly attended film festival worldwide.