The Rose Parade, hosted by the Pasadena Tournament of Roses, is an annual parade held mostly along Colorado Boulevard in Pasadena, California, on New Year's Day (or on Monday, January 2 if New Year's Day falls on a Sunday). Usually beginning in the morning at 8:00 a.m. Pacific Time (UTC–8), it is produced by the non-profit Pasadena Tournament of Roses Association and includes flower-covered floats, marching bands, and equestrian units. The parade is followed in the afternoon by the Rose Bowl, one of the major bowl games in college football.