The Mast General Store is a store modeled after the general store concept from the 1800s. Today there are nine locations, including the original store located in Valle Crucis, North Carolina, which is widely recognized as a historical landmark. The store sells commodities, such as old-time hearth and home goods, outdoor clothing and gear, footwear, work clothes, old-fashioned wind-up toys, regional books and music, honey, and more than 500 varieties of old-fashioned candy.